CUSTOMER STORY / RISING TIDERising Tide
Revenue figure: To confirm
CUSTOMER STORY / RISING TIDE2027 PLANNING · TECHNOLOGY REVIEW
Caliber × FlexWash
2027 Technology Review
- For
- Mario & Jason, Caliber Car Wash
- Covers
- Membership performance, platform economics and a phased rollout
- Created by
- FlexWash, Evan Monteleone
A working evaluation for Caliber. Customer outcomes are sourced; site-specific pricing and rollout decisions remain subject to a final scope.
THE BUSINESS CASEUnderstand the opportunityOperator evidence & one-site economicsTHE COMMERCIAL CASECompare the full picturePlatform coverage, costs & paymentsTHE PILOT CASEProve the rollout pathMember continuity, hardware & support
1. What measurable revenue change followed switching? How much, and what drove it?
Direct revenue change has not yet been quantified for these three operators. Conversion, churn and membership gains below are supporting measures, not revenue figures.
CUSTOMER STORY / RISING TIDEThomas D’Eri
COO & Co-Founder, Rising Tide
A mission-driven operation. Rising Tide’s story brings together stronger membership conversion and reporting built around its operation through the FlexWash API.
REPORTED MEMBERSHIP CONVERSION · NOT REVENUE~18% → 25%+
Approximately 7+ percentage points higher.
REPORTED OVERALL CHURNMore than 20% lower
Tom reports overall churn down since switching to FlexWash. Not specifically failed-payment churn; absolute before / after rates are not supplied.
Rising Tide interview →REPORTED PEAK THROUGHPUT150+ cars/hour
Read the written case study →At each of Rising Tide’s three operating sites; not average throughput.
CUSTOMER STORY / WAVES WASHWaves Wash
Revenue figure: To confirm
Adam Korngold
Waves owner, founder of Washify, CleanTrak Co-Founder
Adam brings a platform builder’s and operator’s perspective to the Waves Wash story.
INTERVIEWED OPERATOR · AVERAGE TICKETLarger average ticketReported · Unquantified
The interviewed operator compares a dedicated salesperson with a kiosk.
Waves interview captions →
CUSTOMER STORY / MINT ECOMint Eco
Revenue figure: To confirm
Bobby Cano
VP Strategic Operations & Marketing, Mint Eco
Bobby brings his Chick-fil-A background and a customer-service perspective to Mint Eco’s operator story.
NET MEMBERSHIP GAINS · COMPARABLE SITES2× year-over-year
Net membership gains doubled in the interview’s most recent month; the month is unspecified. This is growth in net gains, not total membership or revenue.
Mint Eco interview →ONE SITE / ONE MONTH
What could this mean for one Caliber site?
Illustrative scenario only. These are editable assumptions, not Caliber averages, measured Caliber results, a forecast or guaranteed outcomes.
Rising Tide reports more than 20% lower overall churn, not failed-payment-specific churn. Using exactly 20% here is an illustrative assumption, not a projected Caliber result. Primary interview →
Monthly overall churnBaseline → scenario
Monthly lost membersSame starting cohort
Fewer lost membersIllustrative difference
One-month gross revenue retainedIllustrative membership revenue
20% relative reduction equals 1 percentage point at these inputs, not 20 percentage points.
A single-month, constant starting-cohort comparison, assuming retained memberships pay for one additional month at the stated price. No compounding, annualized total or profit claim. Excludes costs, taxes, refunds, pricing changes and new signups. Conversion and Mint Eco net-gain metrics are not added to this result, avoiding overlap and double-counting.
Scenario arithmetic
Scenario churn = 5% × (1 − 20 / 100) = 4%
Baseline lost members = 2,000 × 5 / 100 = 100
Scenario lost members = 2,000 × 4 / 100 = 80
Fewer lost members = 100 − 80 = 20
One-month gross membership revenue retained = 20 × $30.00 = $600.00
Percentage-point change = 5 − 4 = 1
Calculations use unrounded values; displayed results are rounded to four decimal places (currency to cents). Fractional members are illustrative cohort equivalents, not counted people.
Available evidence & measurement
Rising Tide metrics are operator-reported in its published customer story. Individual results vary. Compare collected revenue over matched time windows and cohorts, alongside conversion, net member growth and average revenue per member.
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2. Which functions replace Rinsed CRM and SalesPath?
Evaluate replacement by workflow: FlexEngage for CRM and lifecycle marketing used in Rinsed, and sales reporting/coaching for workflows used in SalesPath. Not universal feature parity.
| Workflow to evaluate | FlexWash coverage | Supporting material |
|---|---|---|
| CRM & lifecycle marketingRinsed workflow overlap | Vehicle-linked contacts, wash-behavior segments, SMS/email and triggered customer journeys. FlexEngage requires a separate paid subscription. | FlexEngage overview → |
| Member self-serviceAccounts, signups & recovery | Online member and signup portals; magic links for supported account actions. | Magic links → |
| Sales visibility & coachingSalesPath workflow overlap | Employee conversion and commissions are documented. Leaderboards support a customizable name, selected sites, date range and membership goal. Review in-lane audio coaching against Caliber’s setup; confirm display and recording configuration. | Sales leaderboard guide → |
| Marketing attributionDemonstration to confirm | Review the requested Sankey visualization, channel definitions and attribution logic before treating it as a replacement for current reporting. | Marketing scope → |
| Recurring billing & retentionAlongside the POS | Membership billing, payment retries, card updater reporting and cancellation save offers. | Payment recovery → |
CONFIRM FOR CALIBER
Explore the FlexWash / Rinsed comparison →Overlap does not establish complete feature parity. Review Caliber’s active campaigns, coaching workflows, integrations, history and contracts before retiring either tool. Module pricing and message allowances need to be included in the proposal.
Employee columns (Today’s Sales, Total Sales, Opportunities) update live. “Members to go” and the progress bar use the start-of-day active-member count in the wash’s time zone. Today’s memberships affect the goal the next morning. Official leaderboard guide →
Screenshot to add: In-lane audio coaching
Screenshot to add: Marketing attribution Sankey
Awaiting an approved, customer-anonymized screenshot and attribution definitions.
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3. What are the per-site upfront and monthly costs, and inclusions at Caliber scale?
No enterprise-scale per-site offer or final inclusions are established yet.
A scoped per-site quote
License, pay tablets/readers, coordinator, network, LPR and controller interface based on the site survey.
Core + selected modules
Itemize support, cellular backup, SMS, email and audio. Confirm enterprise terms and pooled allowances.
Commercial scope to confirm
The written proposal must also itemize installation and ongoing service fees, and confirm enterprise discounts and per-site application.
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4. Who is the processor, and what are the fees?
The Adyen reference terms below are not a Caliber offer or an all-in effective rate.
- Contactless membership payments
Adyen acceptance with compatible readers and eligible wallet methods.
- Debit routing optimization
Eligible US debit routing, subject to card and network eligibility.
- Account updater
Eligible stored-card credential updates through Adyen.
- Integrated chargebacks
Chargeback Defender and FlexWash evidence preparation, with Adyen’s dispute channel. Confirm submission workflow.
- FlexWash recurring billing engine
FlexWash manages membership billing schedules and payment retry logic.
Adyen platform capabilities do not establish configured availability at Caliber. Confirm enabled features, eligible cards, consent, fees and operational ownership. No guaranteed savings, authorization uplift, recovery or dispute wins.
Interchange + 0.16%
+ $0.10 / transaction
Standard reference terms: $45 monthly processor fee. Caliber’s final agreement and per-site application require confirmation.
Reference processing terms supplied by Evan. Interchange, network costs, transaction mix and applicable service fees affect the total. Confirm card updater charges, all other applicable fees and per-site application in the written proposal.
Read the Adyen Advantage →Adyen processed €1,394.3B in full-year 2025, about €1.39 trillion. Processor-wide volume, not FlexWash volume. 2025 results →
Adyen customersMetaUberH&MeBayMicrosoft
Listed in Adyen’s H1 2026 release, not FlexWash endorsements. Source →
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5. How did credit-card churn change before / after, and what drove it?
A matched before / after failed-payment churn comparison is still to confirm. Rising Tide’s Tom reports overall churn down more than 20% since switching; that is overall churn, not specifically failed-payment churn, and no absolute before / after rates are supplied. Rising Tide interview →
Eligible card updates, network tokens, payment retries and member outreach can help recover failed payments. Their individual contribution to Caliber’s churn must be measured, not assumed.
What to measure & supporting report
Validate starting churn, post-launch churn, measurement window and the same member cohort. Separate failed-payment churn, voluntary cancellations and recovered accounts.
See the card updater report →Evidence to confirm: Hang Ten churn comparison
Source, cohort, dates and overall versus failed-payment measure to confirm.
Evidence to confirm: Waves churn comparison
The existing Waves interview supports an unquantified average-ticket comparison, not a churn result.
ILLUSTRATIVE / YOUR ASSUMPTIONS
What could recovered members be worth?
A single-month gross revenue illustration, before fees and costs.
monthly gross revenue
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6. Are you live with DRB and Sonny’s, and how do you integrate, including CleanTrak?
CleanTrak controller takeover is an option we would support, subject to review of each controller model and site configuration. CleanTrak controller takeover →
“The CRM integration and loyalty plans are a game changer. I think it's the way of the future, personally.”
Josh McCooey’s platform experience, not proof of Sonny’s controller compatibility or a controller-specific endorsement. Source: FlexWash →
AVAILABLE EVIDENCE
FlexWash’s current integration guide lists direct Ethernet connections for DRB TCS1/TCS2 and Sonny’s, with CleanTrak listed as a separate integration. DRB requires a USB dongle; backup push-button stations are required for these controller setups. Auto Queue is listed for Sonny’s, but not DRB TCS1/TCS2.
CONFIRM FOR CALIBER
Confirm each Caliber controller model/version, the proposed connection method and comparable live-site references. The published compatibility table alone does not verify Caliber’s configuration.
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7. Can memberships work in both directions between FlexWash and DRB / Sonny’s during phased rollout?
AVAILABLE EVIDENCE
Interim Imports documents daily uploads of active legacy memberships into FlexWash, with legacy-plan mapping, while the previous POS continues billing. Matt proposes using this interim process while preserving existing billing dates. Date preservation and the Caliber implementation must be confirmed before cutover.
CONFIRM FOR CALIBER
Cross-system wash access is a separate requirement. Validate all four directions below, including new enrollments, cancellations, failed payments, plan changes, wash limits and outages. Agree billing ownership and reconciliation. Neither interim import nor token migration proves reciprocal access.
Four access paths to validate
- FlexWash members washing at DRB
- FlexWash members washing at Sonny’s
- DRB members washing at FlexWash
- Sonny’s members washing at FlexWash
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8. What percentage rebilled in cycle one without a card update?
AVAILABLE EVIDENCE
Kevin Vergueiro’s Jet Splash walkthrough describes secure processor-to-processor credential transfer, customer-data cleanup and deduplication, then a fresh export before migration. Test 10 customers, including edge-case and promotional plans, observe their billing results and review the summary before proceeding with the full migration at each site. This describes the process, not a measured first-cycle rebill success rate.
CONFIRM FOR CALIBER
Confirm eligible members and the exact denominator, then report successful first-cycle rebills without customer card re-entry, declines, recovered payments and unresolved accounts. A verified quantitative first-cycle result remains to confirm.
Video to add: Kevin Vergueiro / Jet Splash token-migration clip
Recording URL pending. The linked Nov 11 transcript documents the walkthrough at 00:59:01–01:04:56; it is not a video.
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9. Do you support an open API and MCP today?
AVAILABLE EVIDENCE
Yes. FlexWash supports both the standard REST API and MCP, confirmed by Chirag on November 5. The REST API supports approved read/write integrations for members, customers, vehicles, promotions, sales and analytics. Each organization must approve access and can revoke it. BYOAI / MCP is separate: read-only reporting, restricted to permitted sites and reports, with FlexWash admin access and a supporting AI plan required. Neither connection provides direct database access.
CONFIRM FOR CALIBER
For Jason: review required REST endpoints and organization approvals separately from MCP setup, admin permissions, supporting AI plan/workspace eligibility and reporting/security requirements. MCP cannot change memberships, customers or prices. Review AI-provider data controls and current plan/pricing terms; support does not imply permanent free access.
Video to add: Matt’s browser-companion / custom-reporting YouTube short
Exact source to add. The resource-room API demo is not identified as this short.
Custom example to add: Browser companion / custom reporting
Awaiting a real owner-provided example, not a simulated report.
Documented BYOAI report limits: 30 reports per minute and 1,000 per day. These are reporting limits, not standard REST API limits. Configure Caliber’s permitted sites, reports and eligible AI plan during setup.
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10. What hardware must be new, and what can we reuse?
AVAILABLE EVIDENCE
Reuse gates, LPR poles and compatible tunnel controllers where the site survey validates the interfaces and condition. CleanTrak takeover is an optional path, subject to controller and site review. Browser-capable loader screens may be reused if compatible; otherwise plan a suitable tablet.
CONFIRM FOR CALIBER
Validate controller versions, gate interfaces, pole placement, cameras, screen/browser requirements, cabling, power and network coverage. Scope pay tablets/readers, the on-site coordinator and backup connectivity. Issue a keep / replace / add schedule for each pilot site, not a blanket reuse promise.
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11. What enterprise support do we get during rollout and after launch?
AVAILABLE EVIDENCE
Scope discovery, configuration, migration tests, staff training, launch validation and monitoring in the rollout plan. Existing documentation provides training materials and an in-tablet support contact workflow. Enterprise Site Controls is a configuration capability, separate from support commitments. The October 29 newsletter described it as being finalized / early access; rollout availability remains to confirm, not generally available on this evidence.
CONFIRM FOR CALIBER
Confirm Enterprise Site Controls access separately from contracted support. Put service commitments in writing: named rollout owners, staffing, coverage hours, escalation, SLA/response targets, on-site versus remote work, cutover assistance and first-cycle billing review. The capability itself does not establish support terms, coverage or an SLA.
FlexWash Enterprise Control Panel
Linked publicly in the October 29 newsletter. Enterprise Site Controls was still being finalized for early access, with customer control limits and rollout availability to confirm. This configuration preview does not establish support terms or an SLA.
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RESOURCE ROOM
Go deeper, at your own pace.
▷ VIDEOCustomer story
Rising Tide: the operator perspective
Conversion, lane operations and a platform to build on.
▷ VIDEOPlatform demo
Dashboard & reporting
A walkthrough of the FlexWash reporting experience.
▷ VIDEOTechnology demo
API & integrations
Explore the platform’s integration approach.
→ WRITTEN GUIDECustomer evidence
Rising Tide written case study
Reported performance metrics and customer-built reporting.
Read guide →→ WRITTEN GUIDEPayments
The Adyen Advantage
Payment acceptance, credential continuity and dispute evidence.
Read guide →→ WRITTEN GUIDESales & coaching
Employee sales performance
Definitions and visibility behind attendant performance.
Read guide →→ WRITTEN GUIDEMarketing
Customer journeys
Behavior-driven messaging across the customer lifecycle.
Read guide →→ WRITTEN GUIDEMigration
Member token migration
Exports, controlled testing and the full migration process.
Read guide →→ WRITTEN GUIDENew capabilities
MCP & AI reporting
Read-only access to FlexWash reports in supported AI clients.
Read guide →Your review feedback
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